包装设计
Packing Design
独特的瓶子
Unique bottle
我公司法国团队与英国的Horse设计工作室、Pearl fisher工作室、意大利Rossetti Design、俄罗斯Studio ln等一起耗费了两年多时间，与业主农夫山泉方一起商讨如何重新设计瓶形，解决细节上的问题，推进生产工艺的改进。
The French team of our company spent more than two years with the British Horse Design Studio, Pearl fisher Studio, Italian Rossetti Design, Russian Studio ln, etc., and discussed with the owner Nongfu Shanquan on how to redesign the bottle shape and solve the details. Problems and promote the improvement of production processes.
效果图
最终定稿的时候，包括Horse和我们在内，各组设计团队总共提交58稿、300多个设计方案，农夫山泉公司才真正定了主意。当时客户想要一个漂亮而且全然 独特的瓶子，能够表达出水源地的迷人景色。要求是有特别定制的瓶形，而且为了反映出水的纯净，必须呈现透明清澈的效果。其次，它得反映出长白山的人文特点，引导消费者去关注这些东西。
When the final draft was finalized, including Horse and us, each group of design teams submitted a total of 58 drafts and more than 300 design proposals, and Nongfu Spring Company really made up its mind. At that time, the client wanted a beautiful and completely unique bottle that could express the charming view of the water source. The requirement is to have a specially customized bottle shape, and in order to reflect the purity of the water, it must be transparent and clear. Secondly, it must reflect the humanistic characteristics of Changbai Mountain and guide consumers to pay attention to these things.
The French team of our company spent more than two years with the British Horse Design Studio, Pearl fisher Studio, Italian Rossetti Design, Russian Studio ln, etc., and discussed with the owner Nongfu Shanquan on how to redesign the bottle shape and solve the details. Problems and promote the improvement of production processes.
效果图
最终定稿的时候，包括Horse和我们在内，各组设计团队总共提交58稿、300多个设计方案，农夫山泉公司才真正定了主意。当时客户想要一个漂亮而且全然 独特的瓶子，能够表达出水源地的迷人景色。要求是有特别定制的瓶形，而且为了反映出水的纯净，必须呈现透明清澈的效果。其次，它得反映出长白山的人文特点，引导消费者去关注这些东西。
When the final draft was finalized, including Horse and us, each group of design teams submitted a total of 58 drafts and more than 300 design proposals, and Nongfu Spring Company really made up its mind. At that time, the client wanted a beautiful and completely unique bottle that could express the charming view of the water source. The requirement is to have a specially customized bottle shape, and in order to reflect the purity of the water, it must be transparent and clear. Secondly, it must reflect the humanistic characteristics of Changbai Mountain and guide consumers to pay attention to these things.
效果图
这款耗时两年的矿泉水包装设计几乎横扫了2015年包装设计领域的所有重要奖项，包括国际食品与饮料杰出创意奖(FAB Awards) ，英国D&AD奖(Design and Art Design) ，国际包装设计大奖Pent awards奖，以及包装设计媒体The Die line的年度评奖。英国设计奖Design Week Awards也将2015年唯一的包装设计奖颁给了这款产品包装，认为它“优雅而美丽” ，“是一件收藏品，十分简洁，而且精致的印刷让它看起来几乎有三维的效果。
This two-year mineral water packaging design swept almost all important awards in the packaging design field in 2015, including the FAB Awards, the British D&AD Award (Design and Art Design), and the international packaging design. Pent awards and the annual awards of the packaging design media The Die line. The British Design Award Design Week Awards also awarded the only packaging design award in 2015 to this product packaging, thinking it is "elegant and beautiful", "a collection item, very simple, and exquisite printing makes it look It’s almost three-dimensional."
